Palu

A brand rooted in soil and season — growing organic produce and bringing it straight from garden to plate. Custom letterforms echo organic garden shapes while the palette draws from the harvest itself.

Visual Identity

The identity needed to carry the same sense of life, warmth and honesty found in Palu's garden. Organic letterforms, a harvest-inspired palette — Avocado, Pale Yellow and natural Crème — and handcrafted details create a brand that feels as fresh as the ingredients on the plate.

GET THE LOOK

Farm table — Farm-to-table dining in the garden

Logotype on brand background

Tagline application — From Garden And Healthy — brand tagline

Avocado · Pale Yellow · Crème

Palu

Dürer

Custom Logotype Organic Letterforms Avocado #568203 Pale Yellow #FFF8B9

Visual Identity — Brand Identity, Logo Design, Art Direction. A farm-to-table brand built on organic form, seasonal colour and the honest beauty of the Italian garden.