Services
Brand Identity, Logo Design, Art Direction
Industry
Fish Restaurant
Location
Oslo, Norway
Year
2019
Brand Identity
The Salmon
A fish restaurant keeping Scandinavian culture alive in Oslo. The brand draws on Viking heritage — a warrior riding a salmon becomes the mascot, bold and unmistakably Norse. Warm terracotta meets aged cream for a palette that feels rooted in the fjord.
Brand Identity
The Viking warrior on a salmon started as a sketch on a napkin — the idea that the restaurant isn't just serving fish, it's celebrating a culture built around the sea. Badge and combination mark give flexibility across signage, ceramics and print.
The Salmon
Since 2019 · Oslo
Viking Mascot Terracotta #C8634A Aged Cream #F5EFE0 Serif Wordmark
Brand Identity — Logo Design, Art Direction. A Scandinavian fish restaurant that wears its Viking roots proudly — from the fjord to the plate, from the mascot to the menu.